Below you will find what some of our customers say about our dealership.

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You can also submit a review of us with the Better Business Bureau!

"I was at your store today and decided to take a moment to tell you what a great job your sales counter is doing ! I walked back to your parts counter the guys where very busy but my turn came and they greeted me promptly an with plenty enthusiasm which right away made me feel welcome! He took the time to help me locate the parts for my old outboard which I had barley any info on but with help of his co-worker Matt they narrowed down the search and got me what I needed . I was very impressed with the way this young man handled the situation especially with how busy he was very organized and professional. He explained how he was new at his position and was willing and eager to learn more to exceed as a part of the Cedar lake sales team . Thank you I will spread the word of my excellent service I received this afternoon in my online blog . thanks again" By: Dale Milwaukee, WI

"Great experience all the way around. Came into contact with Alan at the boat show, he came across as very knowledgeable and when I asked questions about some special rigging of the electronics he didn't try to b.s. me, he got his expert to come over and talk through with him how I wanted to electronics linked up. Part of buying a new boat is also buying into the dealership and the people who will be servicing and storing my new boat...win, win all the way around for me. Nothing but good things to say about the entire process start to finish with Alan." By: Scott Greenfield, WI

“Purchased the 1450 Discovery. Rich was very helpful in the whole sales experience and the service staff was great. when I picked the boat up they did a great job of going over everything with me.”
By: Brian Waukesha, WI
“I picked up my used pontoon boat and I am very happy with everything. The boat was very clean and ready to go when I came to pick it up. Rich went out of the way to find some missing accessories and then sent them to me. Talk about follow-up!!! I have nothing but good to say about Rich and Cedar Lake. I hope to do business with them again.”
By: mike madison, WI
“I recently picked my new Crestliner 1850 Super Hawk and wanted to thank the staff at Cedar Lake Sales. Alan, Brian, and especially Rich who was excellent to work with. Rich is extremely knowledgable and made the entire process enjoyable with no sales pressure. Just the way it should be. I would highly recommend CLS to anyone in the market for a new boat, it was well worth the drive from Madison. Thanks guys!”
By: Jason Cross Plains , WI
“The team at Cedar Lake was the best I have ever worked with. I traded a Crestliner one year old and purchased a new VT18. They went out of their way to see that I would be happy with the boat. Even a test ride at Cedar Lake. Hope this is my last boat for retirement, but if not I will be back to Cedar Lake. Hope Rich will still be there.”
By: Mike Fond du Lac, WI
“My relationship with Cedar Lake Sales started at the boat show January 2016. I attended the show to look at boats and wound up leaving the proud owner of a 2016 fish hawk 1650. None of this would not have happened with out the help from Alan bell. Without alan’s knowledge and his patience with my indecisions, his time tested recommendations we put together the boat of my dreams. That’s only part of the story, at closing Ala made sure made sure I understood every feature of my new boat. At closing I got to meet alan’s dad, brother and son’s, and it was truly evident there main priority was customer service In choosing Alan thank you for your sugestions, your options and your honesty in my eyes you went above and beyond my expectations and for that I truly thank you See you on the water Jeff ”
By: Jeff Menomonee falls, WI
“Cedar Lake Sales, the Bell Family, especially Matt Herther in Parts, and the experts in the Service department are the top in the business. The knowledge, care, and true interest in the customer are the best experienced in over 35 years in boating. It literally is like having a friend in the business that one can completely trust and rely upon. For new, older, and even out of production equipment, Cedar Lake Sales is the go-to dealership. Thank you. Bill.”
By: Anonymous Cleveland, OH
“It has been a pleasure working with all of the staff at the dealership. Anytime I come in they greet me by my name and always treat me with respect . The service department I found was outstanding in solving my issues with my kicker motor.”
By: Matthew Milwaukee, WI
“My husband and I purchased a new Crestliner 1650 Fish Hawk two years ago from a local dealer and after our purchase decided we actually needed to have the full windshield and passenger side console installed that wasn’t originally on the boat. Long story short, when we went back to our local dealer, they wanted to charge us more than twice what we were quoted at the time of purchase to have it installed. The closest Crestliner dealer my husband was able to find was Cedar Lake Sales, over an hour away, but he wanted a second opinion. I could not be happier with that decision! Glen in the Parts department and Ed must have talked back and forth a dozen times, what he didn’t know, he was willing to find out. Not only did he reaffirm that we were being ripped off by the local dealer we bought the boat from, he was eager to make it happen for us before we head up for a week of fishing in August. Matt in the service department was just as honest and helpful as Glen was when it came to getting it installed. Our experience with Cedar Lake Sales was wonderful from start to finish. The boat looks amazing and we can’t wait to get it up to the Boundary Waters! Thank you guys so much for everything! We will be back for ALL of our boating needs in the future.”
By: Joanna Kimberly, WI
“We just took delivery on a new pontoon boat and could not have been happier with the experience. Rich, Allen and Brian were all very helpful, knowledgable and low pressure. We feel that with their help we have selected the best boat for our needs with the process not only being comfortable but enjoyable.”
By: Tom West Bend, WI
“I have nothing but positives to say about my recent purchase. I had a lot of questions and was quite particular in the set up needs of my new rig. Bob and the team were very attentive to my request and repeated questions and the service level was outstanding. I searched multiple dealers and chose CLS based on their responsive nature and willingness to help. I was not disappointed and would recommend them for your new boat and servicing needs.”
By: Brian Plainfield, IL